About Us. Budgets are getting squeezed. consumers are harder to reach. hey, it's tough out there. brand partnerships can help you talk to audiences you wouldn't normally reach, build brand equity and credibility, get joint funding and give you more bang for your marketing buck. read our guide.
The Management Team
Tamara Gillan – Founder and CEO
Tamara Gillan is the Founder and CEO of Cherry London: an award-winning marketer whose expertise in profitable, unique and digitally focused partnerships has attracted clients such as Pernod Ricard, Unilever, AOL and O2. After heading up e-Marketing at Orange, where she re-launched their e-channels, Tamara founded Cherry London. Tamara has strategically led pan-European campaigns for O2 and other key clients, as well as spearheading the UK O2 Priority Moments launch and strategic roll-out. She is a frequent contributor to consumer and trade press and a renowned industry key-note speaker.
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Andrea Alcock – Head of HR and Operations
As Head of Operations and HR, Andrea Alcock brings 10 years’ experience working for startups and growing businesses, helping them find their identity and refining operational process. Andrea’s career started as a travel consultant and with a healthy client list and a passion for business, Andrea focused her career working for startups from gaming to gourmet. Her last role as Operations Manager at The Communication Group plc opened doors to the creative agency environment where her heart remains…
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Lisa De Luca – Head of New Business and Partnerships
Lisa De Luca joined Cherry London after almost 10 years in entertainment. Working for international rights holders in both the music and film industries, her specialization in partnerships saw her leading the UK&EMEA team for the Walt Disney Company, including the newly-acquired Marvel Studios and DreamWorks. Working with partners across FMCG, media, auto and tech, Lisa’s partnership work includes Pirates of the Caribbean: On Stranger Tides and SEAT, The Help and Dermalogica, The Lion King 3D and Jet, War Horse and Ancestry.co.uk.
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Philippa Desiderio – Managing Director
Overseeing Client Services at Cherry London, Philippa Desiderio brings over 20 years’ experience leading corporate marketing and communications for blue chip companies across diverse industries, including telecoms and technology. Philippa spent 4 years as Client Services Director at Sapient Nitro-owned agency DAD, where she managed the Sky Retail, Homes and Republic of Ireland accounts, leading the set-up of in-country Sky Direct offices in both Germany and Italy.
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Nick Horswell – Chairman
A media industry expert, Nick Horswell spent over 15 years working for a number of full-service ad agencies and in 1990, Nick set up his own media agency, PHD. By 2000 it had become a group of eight companies, employing 240 people, turning over nearly £400 million a year and making very healthy profits and margins.
In 2002, Nick moved his focus to his private investments has been supporting the growth of Cherry London as Chairman.