Challenge
Fab, the much loved and iconic ice-cream brand, have run Design a Fab Den campaign aimed at getting kids to express their creativity and self-expression through design for the last five years. This year they wanted to deliver the same success – but on half the marketing budget.
Our approach
Cherry developed partnerships with high profile partners in the leisure, retail/creative and media industries – Haven, Snapfish and ParentDish – increasing the overall reach of the campaign, delivering rewards for taking part and positioning Fab as a fun, family brand.
