Challenge
MyDaily wanted a way to capture and engage their monthly readers as dedicated subscribers as well as Facebook fans, to develop a dialogue with their readers beyond the MyDaily portal site.
Our approach
With the See it, Tag it, Love it campaign Cherry created the ultimate fashion, beauty, travel and lifestyle scenes to encourage users to become fans of MyDaily Facebook, and win amazing rewards, from partners including French Connection, Mama Mio, Sarah Beeny, notonthehighstreet.com, Carluccio’s, Hand Picked Hotels, and Universal.
These fabulous products were packaged in a Facebook campaign where women just had to tag a prize it to win it – ensuring ‘See it, Tag it, Love it’ catapulted brands to be the talk of the town.
