Challenge
For Mama Mio, it was all about connecting meaningfully with more women – and delivering confidence. They also wanted to build credibility and loyalty through women-to-women recommendations, to become the ‘most recommended’ skincare brand. That’s all? Mama Mio!
Our approach
We created the Summer Confidence campaign, in association with MyDaily and Kuoni – polling women across the country to see how they rated their confidence, out of a factor of 50. Through viral social media we encouraged women to share their thoughts and opinions on confidence and take part in Confidence Challenges for Mama Mio beauty rewards.
Over the summer we reached thousands of women, helping to give them the confidence to ditch winter’s baggy clothes and bare their white bits in their bikinis.
