Partnership Marketing


We are a new breed of marketing agency with a story about the power of collaboration.

We create new possibilities and profitable results for ambitious businesses.

We are alchemists who mix art with science to elevate brands, unlock value, empower the brave and make visions real.


In 2009 our founder and CEO Tamara Gillan created a strategy for VISA to unite world-leading brands sponsoring the London 2012 Olympics. Through the power of collaboration, it became a games to remember for London and Team GB.

Since then we’ve been helping ambitious businesses everywhere to become extraordinary. By creating inspired partnerships we’ve launched giant success stories such as O2 Priority and Jade by HSBC. We’ve elevated powerhouse brands such as Jaguar Land Rover. We’ve shifted perceptions of Saga, Malibu and Sport England, and we’ve empowered curvy women via Simply Be Perks, all through our expertise in customer engagement.

We’ve achieved all this thanks to an extraordinary team that combines vision with commercial experience and a deep understanding of new technological solutions. Together we’ve unlocked millions in measurable value for our clients, proving the incredible potential of collaboration.

Cherry were the perfect partners to HSBC when we came to them with a very vague partnerships brief… 12 months later we had a new luxury proposition launched, 4 global partners on board and a new profitable business on our hands.

Andrea Newman, Global Head of Marketing, HSBC

The Cherry team are professional; thought-leading; supportive; fresh thinking; on trend.

Ali Powell, Chief Commercial Officer, Fitness First Group

It would have cost us £4m in advertising to shift our brand perception the same way that brand partners have this year.

Patrick Venning, Head of Marketing, Spirits Pernod Ricard

Aviva Advantages has been an incredible success with our customers.

Rachael Laurie, Director of Strategy & Planning, Aviva

It does not often happen that you hear an idea which is just so good that it immediately transcends established strategy. This was one of those rare occasions and the results speak for themselves.

Gerry Murphy, Marketing Director, Superdrug

The Cherry London team play a vital role in Priority’s continued success, through their collaborative approach to partnership and idea generation, as well as being a true extension of our team.

Karen Delaine-Smith, Senior Priority Partnerships Manager, O2