Partnership Marketing

Together we are extraordinary

Beyond a marketing agency: we are the brand relationship building company.

We work globally, building meaningful relationships using the power of partnership and collaboration to create value.

Through strategic partnership marketing, customer loyalty & engagement programmes and brand creation, fuelled by data and insight, we supercharge loyalty and create profitable results.

What we do
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Our work

We create inspiring partnerships for the ambitious such as O2 Priority and Jade by HSBC to drive loyalty and engagement. Elevate powerhouse brands like Jaguar Land Rover. Build fiercely loyal customers for Saga, Malibu and Superdrug.

Our specialist women’s insight team has empowered curvy women via Simply Be Perks loyalty programme and got girls moving with Sport England. In 2019 we founded the WealthiHer Network, bringing together partners from the finance industry’s biggest players, to collaborate to make the finance sector fit for the future.

This all began when we united world-leading brands for the London 2012 Olympics through a strategic sponsorship strategy for VISA, creating a Games to remember. We have continued to create campaigns to remember ever since.

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“Cherry were the perfect partners to HSBC when we came to them with a very vague partnerships brief… 12 months later we had a new luxury proposition launched, 4 global partners on board and a new profitable business on our hands.”

Andrea Newman, Global Head of Marketing, HSBC

“For all the great strides women have made, we believe there is still more work to do. J.P. Morgan is excited to co-found WealthiHer in the U.K. to collaboratively change the perception of financial services and to deepen our partnership with women in business.”

Grace Peters Head of European Equity Strategy, J.P. Morgan Private Bank

“It would have cost us £4m in advertising to shift our brand perception the same way that brand partners have this year.”

Patrick Venning, Head of Marketing, Spirits Pernod Ricard

“Aviva Advantages has been an incredible success with our customers.”

Rachael Laurie, Director of Strategy & Planning, Aviva

“It does not often happen that you hear an idea which is just so good that it immediately transcends established strategy. This was one of those rare occasions and the results speak for themselves.”

Gerry Murphy, Marketing Director, Superdrug

“The Cherry London team play a vital role in Priority’s continued success, through their collaborative approach to partnership and idea generation, as well as being a true extension of our team.”

Karen Delaine-Smith, Senior Priority Partnerships Manager, O2