Case Study
HSBC wanted to drive ‘loyalty beyond reason’ from HSBC Premier’s notoriously hard to impress, high-net-worth customers, through an exclusive, luxury membership programme, with brand partnerships at its core.
A tailor-made global loyalty programme for the world’s high net worth.
Created a lifestyle brand focused on exclusive VIP access, experiences and rewards.
Our JADE global partners: Mandarin Oriental Hotel Group, Etihad Guest, Small Luxury Hotels of the World, Berry Bros & Rudd, Bowers & Wilkins, Artspace.
JADE continues to provide strong financial return for HSBC.
93% of client base registered for JADE (and counting).
1.6bn US revenue generated by JADE clients.
Launched in 7 markets between June 2016 and 2017 (UK, France, Hong Kong, Canada, US, China, Singapore).
If you think we could help you and your brand, we’d love to work with you. Drop us a line and let’s talk.
Call Mark on 0203 111 0500
or email mark@cherrylondon.com
