HSBC wanted to drive ‘loyalty beyond reason’ from HSBC Premier’s notoriously hard to impress, high-net-worth customers, through an exclusive, luxury membership programme, with brand partnerships at its core.
A tailor-made global loyalty programme for the world’s high net worth.
Created a lifestyle brand focused on exclusive VIP access, experiences and rewards.
Our JADE global partners: Mandarin Oriental Hotel Group, Etihad Guest, Small Luxury Hotels of the World, Berry Bros & Rudd, Bowers & Wilkins, Artspace.
JADE continues to provide strong financial return for HSBC.
93% of client base registered for JADE (and counting).
1.6bn US revenue generated by JADE clients.
Launched in 7 markets between June 2016 and 2017 (UK, France, Hong Kong, Canada, US, China, Singapore).