CASE STUDY

Malibu

The brief

Malibu was a brand with an image problem – Our challenge was to shift women’s perceptions about Malibu by giving them a positive brand partner led, immersive experience. Making Malibu the drink of choice for girls on a night out together.

Creating the extraordinary together

Our solution was Malibutique! A physical and digital pamper room, designed for women who were shopping for their big night out. A place to sip a Malibu cocktail by acclaimed mixologists, or to get the latest beauty looks with GHD and Toni & Guy, or try on some tropical-hot fashion with ASOS, and truly step into a Malibu frame of mind. We also worked with Look magazine to amplify and extend the experience all summer long.

The success story

25% shift in brand health.

Equivalent to a £4million advertising spend brand perception change.

Work with us

If you think we could help you and your brand, we’d love to work with you. Drop us a line and let’s talk.

Call Anne Parsons on 0203 111 0507
or email anne@cherrylondon.com