Malibu was a brand with an image problem – Our challenge was to shift women’s perceptions about Malibu by giving them a positive brand partner led, immersive experience. Making Malibu the drink of choice for girls on a night out together.
Our solution was Malibutique! A physical and digital pamper room, designed for women who were shopping for their big night out. A place to sip a Malibu cocktail by acclaimed mixologists, or to get the latest beauty looks with GHD and Toni & Guy, or try on some tropical-hot fashion with ASOS, and truly step into a Malibu frame of mind. We also worked with Look magazine to amplify and extend the experience all summer long.
25% shift in brand health.
Equivalent to a £4million advertising spend brand perception change.