Case Study


The brief

Priority is O2’s customer reward programme, excelling at driving loyalty in an increasingly competitive market. Cherry was tasked to develop a strategy and partnerships programme across big customer passions, and one that couldn’t be found elsewhere.

Creating the extraordinary together

For nearly 10 years Cherry London has led the strategic charge on the Priority Program, developing the reward and content, partnership strategies and delivering hundreds of high-profile partnerships with the UK’s leading brands. Priority is one of the UK’s most successful loyalty programs with millions of members.

For customers, it has made every day extraordinary, providing access to the things they love through powerful brand partnerships. Whether that’s a morning coffee with Caffè Nero, a chance to see England play and raise a toast as they score, early access to blockbuster films, TV and the latest games first.

The success story

The UK’s best long-term marketing strategy.

Millions of new customers acquired who spend more and stay longer.

No1 reason customers stay with O2.


Work with us

If you think we could help you and your brand, we’d love to work with you. Drop us a line and let’s talk.

Call Mark on 0203 393 1587
or email