In a highly competitive, price driven market where the aggregators lead the consumer, Small Luxury Hotels needed to cement a brand proposition and partner with the right brands to establish credibility and attract a like-minded audience.
Our challenge was how to attract customers who genuinely want to book a Small Luxury Hotel and get them to be loyal.
We focused on how we could shape authentic experiences, create lasting memories and offer luxury defined by our valued customers. We created a proposition called ‘Be our Guest’ allowing us to form game-changing partnerships with premium brands from across the globe, to attract the right customer and incentivise member registrations and bookings.
157% increase in customer engagement.
10% increase in bookings.