To make Visa the go-to card across Europe through the power of partnerships: by providing new reasons to pay with Visa and launching new payment innovations such as Contactless, by championing Visa’s Olympics and World Cup sponsorships and ensuring Visa became the smartest way to pay.
Our story together began in the spring of 2009 when Cherry created a partner strategy for VISA, to bring together the sponsors of The Olympics 2012, to champion Team GB, and make London a games to remember.
From there we delivered break-through strategies to unlock the world’s most exciting cities from New York to Moscow, through partnerships with the likes of Bloomingdales, Westfield and Liberty, carefully curated by Vogue. And incentivized customers to use contactless technology for the first time with a cup of coffee at Pret A Manger. We developed international programmes across Europe, and engaged high-value segments such as SMEs. We did it all.
Positioned Visa as the go-to card for key usage moments and segments.
Increased uptake of new services.
Increased usage and spend.