Case Study


The brief

Women’s wealth is the world’s fastest growing market.  By 2025 60% of the UK’s wealth will be in the hands of women.

Yet women do not feel they are being properly recognised and championed by the industry

We set out to change that.

Creating the extraordinary together

We brought together 13 leading organisations from the financial sector to create a movement for change that would inspire and empower women to grow and protect their wealth. Through co-creation and collaboration with our partners, we developed a mission, brand identity, website, social media channels and a pathway to change. Undertook the largest ever study into women’s wealth. Raised the profile of our change maker representatives and gained the support of their peers. And have embarked on our change agenda and customer education and acquisition series.

The success story

In just 6 months we have become the authority on women’s wealth.

  • Won the support of influencers, MP’s, entrepreneurs and the wider industry including Amber Rudd, Nicky Morgan, Baronnesses Burt and Procter, Dame Steve Shirley Stevens and many more fabulous women change agents.
  • Invited to open the London Stock Exchange and join the UN Women’s Global Change Coalition.
  • Featured in the Telegraph, FT, Sears and influential media to the tune of over £500,000 media coverage
  • Nominated for prestigious finance industry awards: Disruptor of the Year and Rising stars.

Making the finance sector fit for the future.

Next stop Asia.

Work with us

If you think we could help you and your brand, we’d love to work with you. Drop us a line and let’s talk.

Call Mark on 0203 393 1587
or email