Together we drive growth and thrive

We believe the key to unlocking value is building truly meaningful relationships. We work collaboratively with brands and businesses, using data and insights to develop customer loyalty and engagement programmes, strategic partnerships and brand creation to build, mend or maintain strong relationship bonds between brands and people.

Loyalty Programmes

Winning hearts through understanding passions.

Customer engagement, customer acquisition, customer loyalty, driving advocacy…wherever you are on the journey, we combine our client’s data sources, with digital and social insight, to prove what your specific group of customers is genuinely interested in. And then activate our Big Red Book of 5000+ brands, influencers and decision makers to stimulate customer passions and provide a strong return on investment.

Proud to make every day better for our customers with market-leading propositions…, and unforgettable live experiences with #O2Priority.

Nina Bibby, CMO,

Co-creation and brand development

Super charged solutions, especially for you.

One size doesn’t fit all…and each brief has its own exciting challenges. With this in mind we craft and deliver bespoke approaches and solutions that are right for each brand, delivered in our inimitable way and through co-creation with our clients. This year we launched The WealthiHer Network created in collaboration with 13 leading companies from the financial sector.

The launch of the WealthiHer Network is an important milestone, this kind of collaboration across the industry is what is going to truly shift the dial when it comes to servicing female clients. We are delighted to be a founding partner.

Emily Cvijan, Business Development Manager,
Investec Private Bank

Strategic partnership marketing

Unlocking the power of partnerships to fuel your business

A true strategic partnership grabs your attention by challenging the norm. They are created between progressive organisations who share their expertise, resources and assets, to reach new heights together.

By integrating the right partners into the marketing mix through a clear strategy for how partnerships will be executed, we deliver extraordinary value back to our client’s business.

Cherry were the perfect partners to HSBC when we came to them with a very vague partnerships brief… 12 months later we had a new luxury proposition launched, 4 global partners on board and a new profitable business on our hands.

Andrea Newman, Global Head of Marketing, HSBC,

Our Services

Partnerships Strategy

Partnership Marketing

Partnerships Delivery

Loyalty and Rewards

Customer Acquisition

Data and Insights

Business Planning

Brand Strategy


Workshop design and facilitation

Wild Cherry