Cherry Alchemy

Cherry Alchemy is our unique approach to creating the extraordinary. At its heart is collaboration, between Cherries, Clients, Partners, and the Cherry Collective. The Cherry Collective is our extended team of experts from diverse industries: from marketing and education to industry influencers, tech and data gurus.

We know that collaboration achieves extraordinary results. It’s an adaptable methodology that mixes up the 5 elements in an agile, iterative way, that delivers the right solution for our clients: THINK, CREATE, CONNECT, DELIVER, LEARN

Together we can

Customer engagement

Winning hearts through understanding passions.

Customer engagement, customer acquisition, customer loyalty, driving advocacy… wherever you are on the journey, the meaning of true engagement is that you haven’t just driven a response, you’ve created an emotion.


The Cherry London team play a vital role in Priority’s continued success, through their collaborative approach to partnership and idea generation, as well as being a true extension of our team.

Karen Delaine-Smith, Senior Priority Partnerships Manager,

Strategic partnerships

Achieving the impossible through intelligent collaboration.

A true strategic partnership grabs your attention by challenging the norm. They are created between progressive organisations who share their expertise, resources and assets, to reach new heights together.


It would have cost us £4m in advertising to shift our brand perception the same way that brand partners have.

Patrick Venning,
Head of Marketing, Spirits Pernod Ricard

Partnership marketing

Unlocking the power of partnerships to fuel your business.

Collaboration between single or multiple brands and individuals offers you the ability to work in a more efficient, more creative and often more sustainable way.

By integrating the right partners into your marketing mix through a clear strategy for how the partnerships will be executed, extraordinary value can be delivered back to your business.


Cherry were the perfect partners to HSBC when we came to them with a very vague partnerships brief… 12 months later we had a new luxury proposition launched, 4 global partners on board and a new profitable business on our hands.

Andrea Newman, Global Head of Marketing, HSBC,

Our services

Partnerships Strategy

Partnership Marketing

Partnerships Delivery

Loyalty and Rewards

Customer Acquisition

Data and Insights

Business Planning

Brand Strategy


Workshop design and facilitation

Wild Cherry